Presenting Joby Wright and BFA Entertainment

Brother From Another Entertainment

“I’m not a business, I’m a businessman” rings true to Joby Wright and BFA Entertainment. He isn’t trying to get something out of nothing, he’s putting everything into his dream unlike the rest of these half ass dreamers out here. He’s the type that if there’s something he wants, he’s going for it full force. I was automatically inspired by him because of his CEO mindset, his drive and intellect.

BFA’s Mission

“Our mission is to establish our company as a major contributor within the music industry. BFA offers a new perspective on music and business. We plan to set a new precedent of standards for artists and entrepreneurs in entertainment. We strive to be the best at what we do, and expect nothing less.”

 

“BFA Entertainment, LLC is a multi-faceted marketing and management company. We specialize in audio recording, artist management, marketing/promotion, and event coordination. We are most recognized for hosting over 100 hundred parties and concerts throughout the state of Indiana. From national acts to breakthrough locals, BFA offers a slab of everything for your entertainment needs.”

He Who Is Joby Wright

(@jobywright)

When I interviewed him, Joby said, “Once I realized I had the skill to match my passion, I began thinking of ways to put together a movement and build it from the ground up.” Since he was a kid, he’s had a significant interest in hip hop. He started jokingly freestyling in high school just for fun but ended up progressing every time he rapped so in his words, “practice makes perfect.” He kept grindin’ and look what he’s doing today. Not only is Joby working on perfecting his rap craft, but his business craft as well. That in itself is inspirational. Building a movement isn’t an easy project, but with the mindset Joby has, he will have no problem in the future and has had no problem putting it into action.

Branding in business and in rap is so important. In order to have everyone jump on your bandwagon, they have to know who you are. Word of mouth is the best way to communicate along with social networking sites like Twitter. Speaking of that, go follow @jobywright now. Joby has developed the BFA website, maintained his Twitter, Soundcloud, Youtube, instagram, iTunes and Tumblr accounts. Selling the BFA brand all over the net, word of mouth, and through writers like me, people will soon know who Joby and the rest of the gang is. Check out the links below or else.

“I always am looking for innovative ways to brand myself,” Joby said. “My company has owned and operated a recording studio, we have done event coordination, and concert promotion for years now. Being involved in all these areas keeps the BFA name/brand synonymous with entertainment which has helped us become sort of a household name in Indiana among underground artists. Now the next step is to continue to grow and use our Indiana foundation to propel us to a national level.”

BFA Entertainment Custom Clothing

Joby’s Writing Process

When rappers/songwriters/writers/poets sit down to write, they usually have a set way they approach it everytime. Either they write the material first, then find the beat or vice versa. Some poets will write the middle of a poem first, then begin the intro and conclusion. I know mine is different than yours and yours is different than mine. The beat usually tells us how to feel about a certain song. Joby says so too….

 “I write quite a bit. I write at some of the most random times too. Sometimes I’ll have a flow I write acapella but most of the time I just put on a beat/instrumental and vibe out to the music until something comes to me naturally. I feel like you can’t rush it or force it. If a song takes too much effort to create then chances are you are forcing it. I like my music to feel like it comes from a organic place and that helps me to put a piece of my soul into it.”

Making the Music

If you’re a musician you know there is usually a strategic way to put music together. You have to have your thoughts in the right place for one thing, but the sound and lyrics have to be on point with one another. Rappers make it seem so easy sometimes but it’s not easy at all! Joby’s process seems simple the way he explains it, but to the rest of us… yeah, we wouldn’t even know where to start. It’s more of a process than most of you realize.

 “I usually collect all the instrumentals for a project before I write so the sound is cohesive. Once I get that ironed out I start chipping away at them one at a time. I can go in the studio and do ten songs in one session because I memorize my lyrics very quickly. It’s like the final destination for me before I finish a project, I go in with that mindset and just knock everything out. I have some producers on the BFA team that keep me creative and help me stay focused. I have also recorded with the same engineer since almost day one and it has helped me chart my progress over time from project to project.”

Links:

www.bfa-ent.com

soundcloud.com/jobywright

youtube.com/bfaent

jobywright.tumblr.com

Mixtapes:

http://www.datpiff.com/Joby-Wright-Practice-mixtape.257427.html (PRACTICE)

http://www.datpiff.com/Joby-Wright-Art-Of-The-16-RELOADED-mixtape.201206.html (Art of the 16 RELOADED)

iTunes: http://itunes.apple.com/us/album/dreamin-single/id500840362 (Dreamin – SINGLE)

Service to Mortgage Industry

Transitioning to a Different World

When I had my first interview with John at Foundation Financial Group, I knew the culture would be a good fit for me. I could tell this would be the beginning of a new, successful career after getting the  first week under my belt. Transitioning from being a server to working with a mortgage company has been quite a change. But believe it or not, the skills I picked up as a server actually go hand in hand with what I’m doing at FFG.

Paying Attention to the Customer

Just because I’m sitting at a desk, calling people doesn’t mean I don’t get to use the same charisma as I did serving people face to face. As a server, I learned to “shoot the shit” with people basically as a way to show that I’m human and I can relate to them. If you relate to someone, they are more comfortable with you. In such an industry as both of these, that’s very important. What I discovered at Steak N Shake is how to use my humor and laid back personality to benefit me. I also learned that if you take care of the customer, they will take care of you. If my customer feels as though they are in good hands, then I’ve done my job. I can’t tell you how many times I’ve been told by my customers that I was the best server they ever had. Even when I didn’t think I was doing enough, I really was.

The secret to being a good server is simply being attentive. What is the customer missing on the table? Did I forget silverware, napkins, or a spoon for their chili? If I did, I was the first to say so before they even got the chance to say it. I put myself in their position. What would I expect if the shoe was on the other foot?  One  rule I always followed was to absolutely make sure their drinks were filled. Anytime someone’s drink was half empty, I’d bring a new one. Even if they didn’t want it they could take it to go.

Mortgage Customers

Being attentive to customers in the mortgage industry is even more important because most of the time consumers have no clue what they’re getting into when they refinance. They are blind to their options because the banks are not taking the time to get to know them. They are not taking to the time explain that there are actually better options out there. And a mortgage is someone’s biggest investment. We’re talking whole life savings here. They have to be aware of what to look for and what to expect when talking to mortgage professionals. It’s like, at Steak N Shake, a customer has to ask for bacon on their sandwich or whatever else they want to put bacon on, but at Foundation Financial, we automatically tell the consumer of their options. What they can put bacon on, in a sense. Even if you think that’s corny, it’s true and that’s my perception.

My Mortgage Experience

I know this is lengthy so I’m going to end with this… Even though I never expected to do mortgages, I found something I really like to do. The thing is, I don’t necessarily like the job as much as I like the people I work with and the company itself. I’ve grown to like what I do, but I definitely didn’t see myself doing it. I’m glad I’ve been able to prove to myself that I really can do whatever I set my mind to. There is so much room for growth at FFG and I see this being my career for a long time. Provided that I’m good at it once I pass this National Mortgage test, or two or three 🙂