Tag Archive: Upcoming hip hop artist


Capital Dubz

@CapitalDubz

Coming to you all the way from Virginia, Capital Dubz is in the middle of completing his first mixtape “Capitalizing Opportunity.” He has a different outlook on life than a lot of people and it comes out in his music. You wouldn’t even think he was as young as he is until he tells you. He’s been through hell and back like a few of us. Others’ stories have inspired him to do better and make a name for himself. Dubz has an interesting perspective on money and what it does and can do for him. He says it best himself…

“I’ve lost too many youngins’ in this world, and the other half are on probation. I just feel obligated to prove that Capital can be obtained in several ways. I am currently putting together a team, and am working on producing “Capital” t-shirts, money runs my world! So stay tuned and stay posted.”

The Drive Artwork

 Listen to The Drive ft The Weekend

He’s only 17 but has the mindset of a 30 year old. He’s been recording for a while and has been writing even longer. Taking the time to develop his brand so that one day we can see him on T.V. Dubz said, “I have been writing since I was 8… But honestly, I’ve been recording since the age of 13. I aspire to be the first everything. In the next five years you will see me on the television! On my life.”

When I write lyrics for some reason, I just write the words. I never write to a beat, I never say them out loud, I just write. That’s obviously because my blog comes first and so do the artists I write about and represent. I write lyrics because I have a writing background and it helps me better understand the art. Capital Dubz on the other hand is first inspired by a beat before he writes. Since he is a true rapper, hearing the beat first creates gives him a better idea of how he should write. He said, “When I write I always pick the beat first, and the beat speaks to me so I always tend to write based off of pure emotion.”

 

Dubz says just starting off, “I currently have no form of management whatsoever but I am always open to new ideas and offers.” As he develops more projects, videos and photo shoots, there will be people intersted in representing him. He is always working–whether that be at his part-time job or his hip hop grind. Up early everyday ready to live life and get to work.

Be on the lookout for Capital Dubz’ new projects! Check out his soundcloud, too!

 http://soundcloud.com/CapitalDubz

John Overton–True to the Music

@John_Overton

“Being white and from suburban America, I never believed there was a place for me in the genre until I heard Eminem’s The Marshall Mathers LP. I remember ripping a copy of my best friend’s older sister’s CD on a cassette tape (I didn’t have a burner at the time) and just playing it constantly. From that point on, I just dove in as a fan. I knew every artist, every song. Then one day in middle school, I remember thinking to myself, “I could do this.”

John Overton with Rick Ross

“I started writing immediately. Here was this person who looked just like me and who came up right here in the Midwest just controlling the art form at that level. In today’s game, you’ve still got cats from the Midwest like Asher Roth, Mike Posner, Mac Miller, and Machine Gun Kelly, who still make it real to me…the idea of being able to pursue it to that point of success being who I am and where I’m from. Of course, I write hip hop because it is my means of self-expression…but pursuing it as an actual career has been inspired by those I’ve mentioned and many others.”

He sings, raps, and even does the business side of his music. It takes a versatile person to do all of those things while still carrying a day job. He knows that no one is going to do it for him and no one is going to discover him if he’s not putting in the work. The guy has a drive for the music industry and for his own passion that it’s hard to keep up with his next move. When he gets off work from his day job, he grinds til he goes to sleep on networking, researching and overall working on the bigger picture of his music–being mainstream. He said, “there are different mindsets in hip hop, but I am here to be mainstream. I am here to have my music heard by as many people as I can. Those are tall goals, but why reach for less than that?” He has the mentality that if he’s going to do it, he’s doing it big. One of the artists he looks up to the most is Eminem.

John Overton

A certain beat can change someone’s whole mood or emotion. Anytime I’m in a bad mood and a good hip hop song comes on, you’d think I was bi polar the way it turns my good mood switch on. The beat, the lyrics, and the artist is what ultimately sells the song. By making  it relatable and something to vibe to, people will flock to your music. The beat is one of the final touches to a song so an artist usually has to hear the beat first beforevthey write their verse, hook, or full song.

“My best songs usually come from just going with it. I will listen to a beat, it will bring out an emotion in me, and I will just write according to that emotion. There are definitely songs that I, or Kut and myself, will concept out before or during writing them though. I usually am always there with Kut during production, so it’s cool to be able to help craft that part of the experience for the listener too.”

http://soundcloud.com/joverton/sky-high-the-drop

Sky High Album Cover

John’s Brand

With no brand, you get no looks. Without you promoting and selling yourself, you as a so-called artist, don’t exist. You’re just another person trying to be a rapper. Some artists’ brands are very simple; some are extravagant. John Overton has nothing else to prove but his love for music and wants to share that with everyone. The guy is different than your average hip hop artist. He knows he has skills, but has no reason to be boastful or brag unless it’s necessary. Like he says….

“I’m just myself in terms of branding. What I like and think is dope is what my image consists of…from the music to how you see me in pictures. In terms of promotion, I personally am just hitting the Internet hard…a lot of persistent social networking, putting the music in front of people everyday…and a couple of other surprises!”

Tumblr: johnwoverton.tumblr.com

www.facebook.com/jofanpage

“Every Time” w/ Ever So Shy: http://youtu.be/DzJ3D_odi4w

Single By Single Releases

Be ready for the suspense when John releases his next project single by single. I don’t know anyone else who is doing this right now and it’s going to create quite a buzz, especially because every song is different than the next. Like I mentioned before, John is a versatile artist and can switch it up at the drop of a beat. Every song is a different emotion. When he releases them, just listen and you will see what I mean.

“At this point in my career, I’m not interested in making people wait for the music I’m creating. I want my core fans to hear my new songs as soon as possible. I record professionally, not in my own space, and to do that, it costs money at any level in this business. Because I am independently budgeting my releases, it is beneficial for me to release single-by-single at this time in my career. It’s also fun for me to gauge what the fans are digging on a track-by-track basis as I continue to evolve as an artist. So many people have helped inspire me to make this music though, and that’s who I want to focus on…just to make sure they know they have my credit for that and give them some quality shit to bump in return.”

“No matter how far I go in this industry, you can always count on quality product from myself and my team.” –John Overton

Brother From Another Entertainment

“I’m not a business, I’m a businessman” rings true to Joby Wright and BFA Entertainment. He isn’t trying to get something out of nothing, he’s putting everything into his dream unlike the rest of these half ass dreamers out here. He’s the type that if there’s something he wants, he’s going for it full force. I was automatically inspired by him because of his CEO mindset, his drive and intellect.

BFA’s Mission

“Our mission is to establish our company as a major contributor within the music industry. BFA offers a new perspective on music and business. We plan to set a new precedent of standards for artists and entrepreneurs in entertainment. We strive to be the best at what we do, and expect nothing less.”
 
“BFA Entertainment, LLC is a multi-faceted marketing and management company. We specialize in audio recording, artist management, marketing/promotion, and event coordination. We are most recognized for hosting over 100 hundred parties and concerts throughout the state of Indiana. From national acts to breakthrough locals, BFA offers a slab of everything for your entertainment needs.”

He Who Is Joby Wright

(@jobywright)

When I interviewed him, Joby said, “Once I realized I had the skill to match my passion, I began thinking of ways to put together a movement and build it from the ground up.” Since he was a kid, he’s had a significant interest in hip hop. He started jokingly freestyling in high school just for fun but ended up progressing every time he rapped so in his words, “practice makes perfect.” He kept grindin’ and look what he’s doing today. Not only is Joby working on perfecting his rap craft, but his business craft as well. That in itself is inspirational. Building a movement isn’t an easy project, but with the mindset Joby has, he will have no problem in the future and has had no problem putting it into action.

Branding in business and in rap is so important. In order to have everyone jump on your bandwagon, they have to know who you are. Word of mouth is the best way to communicate along with social networking sites like Twitter. Speaking of that, go follow @jobywright now. Joby has developed the BFA website, maintained his Twitter, Soundcloud, Youtube, instagram, iTunes and Tumblr accounts. Selling the BFA brand all over the net, word of mouth, and through writers like me, people will soon know who Joby and the rest of the gang is. Check out the links below or else.

“I always am looking for innovative ways to brand myself,” Joby said. “My company has owned and operated a recording studio, we have done event coordination, and concert promotion for years now. Being involved in all these areas keeps the BFA name/brand synonymous with entertainment which has helped us become sort of a household name in Indiana among underground artists. Now the next step is to continue to grow and use our Indiana foundation to propel us to a national level.”

BFA Entertainment Custom Clothing

Joby’s Writing Process

When rappers/songwriters/writers/poets sit down to write, they usually have a set way they approach it everytime. Either they write the material first, then find the beat or vice versa. Some poets will write the middle of a poem first, then begin the intro and conclusion. I know mine is different than yours and yours is different than mine. The beat usually tells us how to feel about a certain song. Joby says so too….

 “I write quite a bit. I write at some of the most random times too. Sometimes I’ll have a flow I write acapella but most of the time I just put on a beat/instrumental and vibe out to the music until something comes to me naturally. I feel like you can’t rush it or force it. If a song takes too much effort to create then chances are you are forcing it. I like my music to feel like it comes from a organic place and that helps me to put a piece of my soul into it.”

Making the Music

If you’re a musician you know there is usually a strategic way to put music together. You have to have your thoughts in the right place for one thing, but the sound and lyrics have to be on point with one another. Rappers make it seem so easy sometimes but it’s not easy at all! Joby’s process seems simple the way he explains it, but to the rest of us… yeah, we wouldn’t even know where to start. It’s more of a process than most of you realize.

 “I usually collect all the instrumentals for a project before I write so the sound is cohesive. Once I get that ironed out I start chipping away at them one at a time. I can go in the studio and do ten songs in one session because I memorize my lyrics very quickly. It’s like the final destination for me before I finish a project, I go in with that mindset and just knock everything out. I have some producers on the BFA team that keep me creative and help me stay focused. I have also recorded with the same engineer since almost day one and it has helped me chart my progress over time from project to project.”

Links:

www.bfa-ent.com

soundcloud.com/jobywright

youtube.com/bfaent

jobywright.tumblr.com

Mixtapes:

http://www.datpiff.com/Joby-Wright-Practice-mixtape.257427.html (PRACTICE)

http://www.datpiff.com/Joby-Wright-Art-Of-The-16-RELOADED-mixtape.201206.html (Art of the 16 RELOADED)

iTunes: http://itunes.apple.com/us/album/dreamin-single/id500840362 (Dreamin – SINGLE)